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Do I need to be on TikTok?

It’s the question that every business owner and worried parent is asking. Is the strange, scrappy newcomer in the social media world really worth your time? Especially with most of its content being short music videos, is it an appropriate place for a business to be seen?

First off, let’s put a disclaimer here. There isn’t one, simple yes or no answer to this. Having your business on ANY social media platform can easily do more harm to your brand that good. If you have the time and resources to consistently push out new and quality content, then the numbers really do speak for themselves:

· TikTok has been downloaded more than ANY other app on Google Play and iTunes stores for the past five quarters.

· It was the world’s MOST visited site in 2021

· There are more than 1.6 BILLION active monthly users – more than Snapchat, Twitter and LinkedIn combined.

Make no mistake, TikTok is not a passing fad or a small platform that isn’t worth your time. If your business can master the art of spitting out fun, informative, quick, video content then TikTok might just be your next big marketing opportunity.

Ads on TikTok

Yes, TikTok has rolled out a video ad platform that supports 5-60 second video ads featuring ad text, your brand name and a Call-To-Action.

Like most things in the digital world, the ads can be targeted as well – based on your audience’s age, gender, location, interests and more.

Here’s the challenge; how do you add in another ad platform into your social media strategy without getting a bigger budget or more hours in your day to tackle it?

Being able to easily and effectively target a single campaign across multiple social media outlets is one of the many reasons that Wheeler offers Social Mirror ads. With Social Mirror, you can pick one set of targeting criteria, one geography, and one budget, and using creatives from TikTok, Snapchat, Instagram, Facebook and more, launch a united and consistent campaign that dominates all of social media with your brand!

It's comprehensive, cost-effective, accurate and, best of all, the Wheeler Digital team is prepared to handle ALL of it for your business. Let us know if you have any questions or want to learn more.

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