The Evolution of Display Advertising
Digital Display advertising refers to the promotion of products or services through display ads on digital platforms such as websites or...
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cmay32
- Feb 14
- 3 min
Are Your Digital Campaigns Protected From Ad Fraud?
With digital marketing being the dominant form of advertising, and only predicted to continue growing, it's crucial that your business is...
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cmay32
- Jan 31
- 3 min
How To Attract New Customers Like Your Past Ones
Everybody needs your services, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about...
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cmay32
- Jan 17
- 3 min
The Future of Cookie-less Technology brought to you by ChatGPT
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making...
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fwright8
- Dec 7, 2022
- 7 min
Cookies and Data in 2023 - what's changing?
FAQs about First and Third-Party Data, and Cookies First-Party Data... Third-Party Data... Cookies... it can all be confusing. A lot...
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cmay32
- Dec 5, 2022
- 7 min
Does the Public Know Your Holiday Hours & Specials?
As the Holidays approach, it's incredibly important that your business is clearly communicating to your potential customers what they...
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cmay32
- Nov 21, 2022
- 4 min
Where Should I Spend My Digital Ad Dollars in 2023?
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. ...
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cmay32
- Nov 7, 2022
- 4 min
Introducing Social Mirror OTT
As technology advances, so does the need for creativity. When you can advance both at the same time, that puts you ahead of your...
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cmay32
- Oct 24, 2022
- 3 min
Do I Need to Start Advertising on Netflix?
Streaming; Not that long ago you could have mistaken it for an outdoor sport. But with OTT advertising shifting to the top area of...
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cmay32
- Oct 7, 2022
- 3 min
Introducing the Insights Report for Consumers and Businesses
Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and...
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cmay32
- Sep 12, 2022
- 2 min
How Important is OTT to My Marketing Mix?
Not that long ago, when someone said OTT to me I looked them square in the eyes and replied, “Yeah you know me!” But the novelty of...
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cmay32
- Aug 30, 2022
- 3 min
How Amazon Can Change Your Business
No doubt about it, it’s been a year of incredible change for digital advertising. As this article from CNBC points out, for the first...
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cmay32
- Aug 2, 2022
- 7 min
Getting Started with Google Business Profile: Your Ultimate Guide
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when...
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cmay32
- Jul 18, 2022
- 2 min
Do I need to be on TikTok?
It’s the question that every business owner and worried parent is asking. Is the strange, scrappy newcomer in the social media world...
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cmay32
- Jul 6, 2022
- 2 min
Should I Advertise During a Slow Period or Recession?
When business slows, whether during a recession or even slow months, it can be a time of fear and uncertainty for sure. But it can also...
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cmay32
- Jun 14, 2022
- 3 min
Live Chat: Your One Employee Who Works 24/7
Research shows that before someone walks into your store, they visit your website. And if you aren’t using Live Chat on your website (or...
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cmay32
- May 31, 2022
- 3 min
Your Best Page First: Tips for great Career/Hiring Landing Pages
If your website is like your digital showroom, your Careers page is like the digital version of your lobby and conference room. We all...
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cmay32
- May 16, 2022
- 3 min
What Do I Need To Know About Google Analytics 4?
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4. So, what does all this mean and how...
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fwright8
- May 13, 2022
- 3 min
What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already...
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cmay32
- May 4, 2022
- 4 min
10 Things You Can Do to Drive Your Digital Results To the Moon
May the 4th Be With You, and with your marketing strategy! To celebrate Star Wars day, we've created this brief checklist of 10 crucial...
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